They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
How can you build brand equity through meaningful purpose?
Why brand strategy is important | CultMethod
Obsess your Brand Conviction, not Brand Purpose.
The marketing strategy that made Nike the most valuable sports brand
Nike Mission, Vision & Values | Comparably
Is Nike's ad with Kaepernick an example of brand purpose?
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration